Who to market when selling this 2022?

January 16, 2022

In this fast phase world, we should continuously train ourselves since the world is not stopping and there is always movement, the shifting of one’s services – improvement and globalization.

Despite the pandemic, many things have changed and in a way there is adaptation to the new normal and some cultures have been affected. So, WHO DO YOU THINK SHOULD YOU MARKET WHEN SELLING?

I’ll further explain that in a while~ but DID YOU KNOW? the way Filipinos think today is very different from 30yrs ago and largely because of the changes we’ve been through because of this new world order.

photo source: Canadian Business

This map highlights some of the biggest trade shifts of the past decade from the year 2003-2013. And there is a realignment of global trade happening in China which became the world’s largest exporter.

Arrows are colour-coded by country—blue arrows, for instance, represent Canadian exports and imports that have seen significant change—and are scaled proportionately; fatter arrows reflect greater volumes of trade. Figures on the arrows quantify the changing relationships, from the perspective of the country identified by the colour of the arrow.

But anyways, let’s move on to our very topic but before that, Have you ever felt that there may be good sales training we’ve attended but when we apply it, it still does not work? Some systems are created for the 70’s and now we have to know how to get the attention of the new millennium. All the selling techniques used before would have been effective from the past, but now there is a need to shift our an approach since there is a new paradigm.

A good example of this is the iPhone. Where an iPhone is GLOBALLY MADE and GLOBALLY SOLD. It may be owned by a company in California, USA, and yet the manufacturer is in China but if we further break it down like its processor came from Samsung – from Korea (depends on the model). Some touch screen controls can be found in Texas, flash memories, and audio control in the US, while its Bluetooth or WIFI components is from Japan and so on as seen below.

photo source: PAT Research

It’s important to know these little things so we know where to change and improve our tactics because again, social media now is now moving fast forward, and just notice that there is an approach that is not as effective as before.

One of the phenomena that are happening is now with the way people think and their perspective is in their whimsical demands since there is a growth of the middle class. Priorities of people have changed, at the global level, we are already witnessing the most rapid expansion of the middle class the world has ever seen. Just at the end of 2016 alone, there were 3.2 billion in the middle class.

photo source: Brooking.edu

Most oftentimes with a Financial Adviser’s perspective (which I have to put emphasis on). We often look for high network people but what we should know is how to capture the global middle-class men. And since 2016 to 2021 there will additional 160 million middle class each year. Don’t you notice despite the 2020 global pandemic, people didn’t really lose money? That’s why Big companies know how to market to the “middle-class” payers since our high network people will always just be there. Since with the next photo below, 88% of the next billion entrants into the middle class will be in Asia.

photo source: Brooking.edu

Middle-Class men used to be concentrated in Europe, North America, and Japan/Australia. But everything is changing so by the year 2030, 2/3 of the global middle-class population will be coming from Asia. Just look at the numeric presented. The Global middle-class market is growing slowly in advanced countries and rapidly emerging market economies but much faster in Asia.

So don’t you somehow feel lucky here in the Philippines as we still have some prospects to reach out in the Financial Literacy Industry? We are still looking for partners in my growing team of Financial Advisers affiliated under PRUlife UK. In case you are interested, please don’t hesitate to reach through me on my social media platforms but having to invest an insurance for yourself is a good start, so let me help you with that by clicking on this link.

About the Author

AR. SHERENDINE-BENZ SY-WONG

A licensed Filipina architect and financial advisor, Denden shares her journey of life and learning with her partner, Myke. This blog is a space for their insights, experiences, and skills, offering helpful and inspiring content for all who visit.

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